I believe men in Dallas are somewhat stylish — but still don’t quite know how to fully express themselves in their dressing. As of last night, local gents may have found a match to the seemingly endless number of choices found inside the countless women’s boutiques here. Mustard-hued sport coats. Glen-plaid wool suits. Brown linen checked jackets. Sift through the new Suitsupply store in the West Village and these are just a few of the sartorial choices they will come across.
Suitsupply CEO Fokke de Jong, left, and me at the Suitsupply grand opening in Dallas, June 18.
Following its shop-in-shop inside Dallas’ posh Stanley Korshak department store, the Netherlands-based Suitsupply, founded in 2000, amped up its modern offerings Thursday night with the opening of a freestanding store at 3700 McKinney Avenue. The party matched the energy of the brand, with Dallas socialites and swells flooding the 6,700-square-foot store, eager to see what’s inside. Their reward? A peek at the array of sport and dress shirts, trousers, chinos, outerwear, sport coats, shoes and accessories, all smartly displayed in a European-style showroom. What sets the brand apart, though, are the all-Italian fabrics and the details typically found on bespoke — and costly — suits. Here, with entry-level suits starting at $399, you can pick one up with a fabric made for the runways of Milan. Peak lapels, notch lapels, structured shoulders, unstructured shoulders: The options are almost endless. I love Suitsupply’s three-piece suits, a natty way of dressing long favored by our British counterparts. A three-piece suit is a good way to invest: You can dress up in all three pieces, or break it down and wear each piece individually. The quality of all the suits at these prices — most of the suits fall in the $399 to $599 range, compared to four figures in finer menswear stores — cannot be beat. Even a fully made-to-measure suit here, built to your exact dimensions, starts at a reasonable $1,049. In fact, Suitsupply wants to change the menswear shopping experience altogether, down to those final nips and tucks for the hems and cuffs. Vice president Nishantha De Gruiter said, “Tailors are typically very set in their ways and inflexible to work with. They want to do things a certain way. You don’t get a smile when you’re done working with them. But when you leave our store or finish with our custom tailor service, you walk out with a smile on your face.”
“I am in an industry in which I wear good clothes daily. I think Dallas is ready. Men are slowly taking back their closets.” —model Tony Trahan
In a sea of nearly 400 faces last night, I asked founder and CEO Fokke de Jong why Dallas. “Dallas is one of the most unique and dynamic areas to us,” he said, “especially the downtown area. [Dallas] accounts for our largest amount of online sales in the U.S., so it was a natural fit for us to bring a store here.” In its crisp, clean new home, the Dallas man can shop for some rather imaginative looks. I cannot understate the quality or look of the product for the price: It is unrivaled. I am in an industry in which I wear good clothes daily. I think Dallas is ready for Suitsupply. Men are slowly taking back their closets and caring about their appearance more — and Suitsupply can help that renaissance along.
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